Available now in-store & online HERE
INTRODUCING THE ALL-NEW TITLEIST TOUR SPEED GOLF BALL
Following years of rigorous product development, the introduction of the new Titleist Tour Speed– a high performance, multilayer golf ball with a proprietary thermoplastic urethane cover – provides golfers with the fastest, best performing golf ball in its category. Proven through extensive testing with amateur players, the breakthrough performance of Tour Speed is further enhanced by the superior quality and consistency of Titleist’s precision manufacturing process.
Available to purchase from September 11th, Tour Speed offers a distinct and compelling performance option in the Titleist golf ball family through its innovative three-piece design, delivering a unique combination of exceptional distance in the long game and precise short game scoring control.
MICHAEL MAHONEY, VICE PRESIDENT, GOLF BALL MARKETING, SAID: “Golfers can trust that when they tee up a Titleist, they are getting superior performance and quality versus the competition.Our golf ball scientists and engineers have gone to extraordinary lengths in the development of Tour Speed – testing numerous core formulations and aerodynamic patterns, while formulating and analysing hundreds of TPU cover blends – to deliver on that promise. We have made every investment necessary in these new technologies, including a significant expansion of our manufacturing facility and process.”
2020 TOUR SPEED TECHNOLOGY:
EXTENSIVE AMATEUR TESTING
In addition to Titleist’s robot testing protocol, the performance of Tour Speed has been validated through rounds of comprehensive amateur testing, including:
• A three-month R&D test market conducted in the United States and Canada for the experimental golf ball EXP
•01 – a prototype created during the development process for what has now become Tour Speed; and
• A golf ball performance study of amateur golfers led by Fordie Pitts, Titleist’s R&D golf ball consultant on the PGA Tour. The blind test, conducted at the Manchester Lane Test Facility in Massachusetts, evaluated Tour Speed prototypes versus a wide range of current Titleist and competitive golf ball models.
