Jordan Spieth is all about the numbers. The stats. That’s why this is the most data-driven, obsessed-over, tested, and designed golf shoe Under Armour has ever built. It gives him the power, stability, and traction he needs to play at the highest levels...

The J.Lindeberg capsule collection is built around the defining JL moment when Jesper Parnevik stepped out on the golf course wearing pink pants, disrupting golf wear ever since...

Master Craftsman Bob Vokey’s relentless mission to design and craft better performing, better feeling wedges has reached a new height of innovation with the introduction of his Vokey Design SM8 models...

PING have gone and dropped another top set of irons for you and are saying it's their longest iron so far...

The new range of Toulon Putters from Odyssey look stunning with their charcoal smoke finish and the diamond milled face will have you sinking more putts in no time...

Nike have dropped a fresh batch of Air Max shoes for 2020 and they come in four colours...

TaylorMade have dropped their newest putter innovation in TRUSS. The uniquely shaped family of putters provides an answer for golfers seeking the performance of a high-MOI mallet in a more traditional shape...

Introducing the new Tour Response and Soft Response golf balls from TaylorMade, available now at American Golf...

PLAY YOUR BEST GAME YET Garmin have dropped a brand new GPS and it's their best yet...

adidas have dropped something mad and it's coming soon in-store & online at American Golf...

A New Breed of Performance Footwear has arrived. RIFE has dropped it's first collection of shoes and they're now available in-store & online at American Golf. Check 'em out...

TaylorMade have dropped a second generation of the high-visibility line of pix™ golf balls following the success of the first generation which was available in the US only. Take a look...

Get in Line. Get the goods. Nike have dropped a 90s classic for you to boss on the course. It looks class...

More traction, more stability, more comfort, more choice. The 2020 Footjoy Pro SL Shoe is here...

Engineered for greater ball speed, longer distance and increased short-game spin, advancing the multi-component golf ball technology that has produced breakthrough results for golfers who prioritise distance and extremely soft feel...

PUMA Golf has dropped its new IGNITE PWRADAPT CAGED footwear, delivering the optimum blend of comfort, style, and unmatched, locked-in stability no matter how hard a golfer swings, thanks to a new PWRCAGE saddle unit...

‌Titleist Introduces New T400 Irons for Easy Launch, Super Distance and they're landing very soon at American Golf...

The introduction of the all-new Titleist T100•S irons meets the need for a fully-forged player’s iron that plays stronger to produce greater distance...

We bet these will grab your attention! Improve your putting game with clear sightlines for more precise shot sinking on the greens...

The all new Odyssey black stroke lab putters, not only do they look absolutely stunning but they are also incredible performers...

It will take something impressive to follow on from the Epic Flash and Callaway Golf have just dropped their latest instalment! The Mavrik brings forward the same great style but with all new features...

Soft is long! The world’s softest and longest ball is here and it's coming soon to American Golf...

Cobra have smashed it again with the launch of the King SPEEDZONE range of woods and irons, which replaces the King Speedback range, inspired by racing cars which also use aerodynamics to maximise speed...

New Year, New TaylorMade gear. Introducing the SIM range, coming to a American Golf store near you...

Wilson have just let loose the brand new D7 Forged Irons to help you achieve effortless distance and ultimate control, just in time for the 2020 season....