A New Breed of Performance Footwear has arrived. RIFE has dropped it's first collection of shoes and they're now available in-store & online at American Golf. Check 'em out...

TaylorMade have dropped a second generation of the high-visibility line of pix™ golf balls following the success of the first generation which was available in the US only. Take a look...

Get in Line. Get the goods. Nike have dropped a 90s classic for you to boss on the course. It looks class...

More traction, more stability, more comfort, more choice. The 2020 Footjoy Pro SL Shoe is here...

Engineered for greater ball speed, longer distance and increased short-game spin, advancing the multi-component golf ball technology that has produced breakthrough results for golfers who prioritise distance and extremely soft feel...

PUMA Golf has dropped its new IGNITE PWRADAPT CAGED footwear, delivering the optimum blend of comfort, style, and unmatched, locked-in stability no matter how hard a golfer swings, thanks to a new PWRCAGE saddle unit...

‌Titleist Introduces New T400 Irons for Easy Launch, Super Distance and they're landing very soon at American Golf...

The introduction of the all-new Titleist T100•S irons meets the need for a fully-forged player’s iron that plays stronger to produce greater distance...

We bet these will grab your attention! Improve your putting game with clear sightlines for more precise shot sinking on the greens...

The all new Odyssey black stroke lab putters, not only do they look absolutely stunning but they are also incredible performers...

It will take something impressive to follow on from the Epic Flash and Callaway Golf have just dropped their latest instalment! The Mavrik brings forward the same great style but with all new features...

Soft is long! The world’s softest and longest ball is here and it's coming soon to American Golf...

Cobra have smashed it again with the launch of the King SPEEDZONE range of woods and irons, which replaces the King Speedback range, inspired by racing cars which also use aerodynamics to maximise speed...

New Year, New TaylorMade gear. Introducing the SIM range, coming to a American Golf store near you...

Wilson have just let loose the brand new D7 Forged Irons to help you achieve effortless distance and ultimate control, just in time for the 2020 season....

Clean, sleek and a top performer! Precision milled for improved accuracy and grooved for advanced spin...

For 2020, Wilson have dropped a brand new driver for us. They call it 'Launch Pad'...

Wilson have dropped a fresh new Utility iron and it looks and feels unbelievable...

See your X Factor in a whole new light. Introducing the TaylorMade golf Spider X Chalk, a new colourway for the signature putter line...

Autumn/Winter 2019 is upon us and adidas have dropped a clothing range combining fashion & performance to make you look & play good...

Cobra have joined the forged muscle back iron party and they're so, so good...

The New Feel Of Distance...

Mizuno have dropped a re-launched T20 wedge and they look and feel amazing...

Comprised of seven models, TaylorMade’s latest putter range are designed to combine the looks of the past with the tech of today...

Callaway have dropped a belter and Callaway say it's the most aggressive groove in golf...